Season 2 episode 2 of Inside The Storm goes into the inner workings of Fujifilm's reinvention and success transitioning out of photograph film and camera products in order to survive a changing market. The episode was inspired by Fujifilm CEO Shigetaka Komori's recently Stone Bridge Press published book. Innovating Out Of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing.
Check out the 47 minute episode below:
It was an international brand with profits in the millions, but at the turn of the millennium, Fujifilm was on shaky ground. Inside The Storm: Back from the Brink talks to the people directly involved, uncovering the decisions and risks taken to keep the iconic brand alive - in unexpected ways.