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A Guide to Values and Virtues

Can traditional Japanese life concepts--like loyalty, harmony, meticulousness--make sense in Western societies?

This little book offers readers a provocative tour through seventy-six core life concepts that are at the foundation of Japanese behavior, belief, and beauty.

Japaneseness will be of particular interest to students of ethics and humanism as well as those living, working, or traveling in Japan. And it raises an intriguing question: Can traditional Japanese values—like loyalty, meticulousness, sensitivity, reverence, hierarchy, trust, and harmony—make sense in modern Western societies? You are encouraged to think about how Japanese virtues can cultivate inner strength, mindfulness, and long-lasting relationships at your own homes and workplaces.

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5 x 7"




"Deserves a read...valuable for the way it lets us look at humanity through a specific cultural lens."

Kris Kosaka, The Japan Times

“Eye-opening… the perfect bedside book”

San Francisco Book Review

"The perfect introduction (or reintroduction) to many aspects of Japanese society you might find refreshing, fascinating or befuddling. Or at the very least, quintessentially Japanese."

JQ Magazine

"A provocative workbook for "decluttering the spirit"... An indispensable guide and reference for Americans wanting to understand Japanese culture and perspectives. Impressively well written, organized and presented, Japaneseness: A Guide to Values and Virtues is very highly recommended for community, corporate, and academic library collections."

John Taylor, Midwest Book Review

"If you are a student of anything Japanese - whether you are someone who wants to do business with the Japanese, live amongst them or live with them... you need to read Japaneseness."

—Andrew Joseph, It's A Wonderful Rife

4.5/5 Stars "Western professionals who work with Japanese professionals may better understand some of the dynamics during meetings. People who enjoy Japanese literature, manga, and films may find deeper understanding of how culture affects the characters and their actions."

Portland Book Review

"A fantastic guide to those who are both visiting Japan for the first time, as well as those who are adjusting to the lifestyle or differences in the work environment."

Japan Realm

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About the Author(s)

Yoji Yamakuse

Yoji Yamakuse

Has worked for major publishing companies in Tokyo and New York and has been active as a consultant for nearly a hundred Japanese and American global firms, focusing on personnel management, staff training, and development of joint projects in cross-cultural environments.

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