Innovating Out Of Crisis

How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing
(Out of Print)

Author

THIS TITLE IS OUT OF PRINT

CEO Shigetaka Komori's own story of why Fujifilm succeeded where Kodak failed...

In 2000, photographic film products made up 60% of Fujifilm's sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong.

What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy.

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PUBLISH DATE

5/5/15

PISBN

PRICE

9781611720235

GENRE

Nonfiction

EISBN

PRICE

9781611729153

DIMENSIONS

5.4 x 8.3

HARDCOVER ISBN

PRICE

9781611720235

# OF PAGES

216

AUDIOBOOK ISBN

PRICE

Praise

"This wonderful book by CEO Shigetaka Komori is full of wisdom. Any company that is facing an earthshaking disruption must read how Fujifilm managed to survive while its long time nemesis, Kodak, ended up closing its doors."

—Philip Kotler, Kellogg School of Management Northwestern University