Fujifilm reinvention story featured on "Inside The Storm"
Season 2 episode 2 of Inside The Storm goes into the inner workings of Fujifilm's reinvention and success transitioning out of photograph film and camera products in order to survive a changing market. The episode was inspired by Fujifilm CEO Shigetaka Komori's recently Stone Bridge Press published book. Innovating Out Of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing.
It was an international brand with profits in the millions, but at the turn of the millennium, Fujifilm was on shaky ground. Inside The Storm: Back from the Brink talks to the people directly involved, uncovering the decisions and risks taken to keep the iconic brand alive - in unexpected ways.